Client
Umami Ibiza
Overview
Our image is a manifestation of our visual identity, inspired by Oriental aesthetics and the lunar cycle. We believe that with every gathering, something new awakens, and we want our image to reflect that constant transformation. That’s why every month we present a unique flyer, where a new animal becomes the symbol of the event. This representation changes with each cycle, bringing new energies, meanings, and experiences. They are not just invitations but windows into a universe in motion, where every detail tells a story and connects us to the essence of the moment.
Client
Umami Ibiza
Industry
Events
Service
Brand Identity
Digital Design
Community Managment
Content
Duration
Currently
The Challenge
The challenge was to establish a strong and cohesive visual identity for Umami that reflects its essence of connection and transformation while also managing a consistent online presence. This required creating unique, captivating visuals each month and maintaining active community engagement through various media channels
The Solution
To meet this challenge, we developed a flexible yet recognizable visual language inspired by Oriental aesthetics and the lunar cycle. Each month, a new animal symbol was introduced to represent the evolving energy of the event, creating a dynamic yet cohesive identity. Additionally, we managed the digital presence through consistent community interaction and content updates, reinforcing the brand’s image and message.
The Result
The result was the successful establishment of a distinctive and dynamic brand identity that captivated the audience and made Umami stand out in the underground music scene. Even though we are still in the early stages of building the brand, the community is already showing great interest and anticipation, with many locals asking about upcoming events and wanting to get involved.
